Downtown Oregon Master Plan
Oregon, WI
Community meets possibility in Downtown Oregon.
Studio GWA collaborated with Redevelopment Resources and the Village of Oregon to develop a visionary Downtown Oregon Master Plan that honors the community’s small-town charm while preparing for a vibrant and sustainable future. The plan is the result of extensive public engagement, including surveys, walking tours, and local events, which revealed a strong desire to preserve Oregon’s historic character while enhancing its livability, economic vitality, and walkability.
The plan identifies ten key opportunity sites for redevelopment, ranging from adaptive reuse of historic buildings like the former Village Hall to new mixed-use infill projects that introduce housing, retail, and public amenities. Waterman Triangle Park is reimagined as a central gathering space with improved visibility, interactive features, and flexible event infrastructure. The plan also proposes enhancements to streetscapes, pedestrian safety, and accessibility, creating a more connected and welcoming downtown experience.
In addition to physical improvements, the plan outlines a series of programmatic and policy recommendations to support small businesses, activate public spaces, and foster cultural programming. These include initiatives such as pop-up shops, public art installations, downtown ambassadors, and expanded community events. The plan is aligned with Oregon’s sustainability goals, integrating green infrastructure, energy efficiency, and climate resilience into its recommendations.
With a clear implementation roadmap and strong community support, the Downtown Oregon Master Plan positions the Village for thoughtful growth and transformation over the next two decades—ensuring that downtown remains a dynamic destination for residents and visitors alike.
